October 12, 2011 / 12:13AM 4,084 notes

sethnotshep: thedailywhat: Controversial Carbonated Beverage Campaign of the Day: Dr Pepper Snapple Group yesterday unveiled a new low-calorie version of its classic soft drink called Dr Pepper Ten. Unlike the existing diet Dr Pepper drink, the new beverage will be marketed exclusively to men. How exclusively? It’s tagline is “it’s not for women.” The drink’s Facebook page is supposedly open to men only, and upcoming TV spots “heavy on the machismo” tell women to ignore the drink and go back to their “romantic comedies and lady drinks.” Asked if he was concerned that some might find the sexist undertones in poor taste, Dr Pepper VP of marketing Jim Trebilcock (yep) said “women get the joke” and called the campaign a conversation starter. As the label suggest, Dr Pepper Ten contains 10 calories from 2 grams of sugar (its non-diet sibling packs a whopping 27 grams of sugar per can). The company assures consumers that while the soda is skimpy on the calories, it still contains all of Dr Pepper’s 23 signature flavors. [ap.] I hate the “oh, we’re just starting conversation” excuse from shitty companies’ awful ad campaigns. It’s the same thing as the person who says lousy things then defends them with, “hey, I’m just being honest.” No, you’re just mean and dumb and I hope Dr Pepper as an entity dies in a fire. If a marketing agency ever says they’re trying to start a “conversation,” it’s absolute bullshit. 

sethnotshep:

thedailywhat:

Controversial Carbonated Beverage Campaign of the Day: Dr Pepper Snapple Group yesterday unveiled a new low-calorie version of its classic soft drink called Dr Pepper Ten.

Unlike the existing diet Dr Pepper drink, the new beverage will be marketed exclusively to men.

How exclusively? It’s tagline is “it’s not for women.”

The drink’s Facebook page is supposedly open to men only, and upcoming TV spots “heavy on the machismo” tell women to ignore the drink and go back to their “romantic comedies and lady drinks.”

Asked if he was concerned that some might find the sexist undertones in poor taste, Dr Pepper VP of marketing Jim Trebilcock (yep) said “women get the joke” and called the campaign a conversation starter.

As the label suggest, Dr Pepper Ten contains 10 calories from 2 grams of sugar (its non-diet sibling packs a whopping 27 grams of sugar per can). The company assures consumers that while the soda is skimpy on the calories, it still contains all of Dr Pepper’s 23 signature flavors.

[ap.]

I hate the “oh, we’re just starting conversation” excuse from shitty companies’ awful ad campaigns. It’s the same thing as the person who says lousy things then defends them with, “hey, I’m just being honest.” No, you’re just mean and dumb and I hope Dr Pepper as an entity dies in a fire.

If a marketing agency ever says they’re trying to start a “conversation,” it’s absolute bullshit. 

Notes

  1. tapisdorientpascher reblogged this from riotsnotdiets
  2. broken-endings reblogged this from neverwillstop and added:
    I saw this in the imported food section of the grocery store I bought it to spite it then realized that maybe that’s the...
  3. miyukirini reblogged this from lalalunascope and added:
    First day I saw it I bought it, drank it, and blogged and posted it everywhere. TAKE THAT BITCHES. I’M A HOT SEXY LADY...
  4. lalalunascope reblogged this from yamino and added:
    ALL MY ANGER. ALL OF IT.
  5. thegirlwhochasedthemoon reblogged this from thedailywhat
  6. kateulina reblogged this from etherealwanderlust
  7. h0wl-h0wl reblogged this from etherealwanderlust and added:
    I honestly don’t give a rat’s ass. It’s yummy, and that sort of shot cracks me up.Girls, brush the sand off of your...
  8. etherealwanderlust reblogged this from koryminx
  9. captain-cheesecake reblogged this from msdrbeat
  10. kyleraynerisabadass reblogged this from metropolismarvel and added:
    Hmmm. I think they put “It’s not for women” to get women to buy it and try it. HA. XD
  11. theydonotmove reblogged this from grrrlpower
  12. mikiemyers reblogged this from koryminx and added:
    i left a message on their wall calling them fuckheads. no idea what a fuckhead is but, i told them their campaign is...
  13. bitterlee reblogged this from shandizzle and added:
    Irony: http://drinkher.com/about/ - Energy drink for Women.
  14. shandizzle reblogged this from metropolismarvel
  15. galaxiesbeyond reblogged this from judgingbythestateofyourknees and added:
    Im going to boycott Dr Pepper for a bit now.
  16. judgingbythestateofyourknees reblogged this from metropolismarvel and added:
    No one likes you anyway Dr. Pepper, go get back in the fucking corner.
  17. metropolismarvel reblogged this from koryminx
  18. closer-than-heaven reblogged this from darthcunt
  19. shewhoexplodesintosparkles reblogged this from hotmesssituation and added:
    I saw this while watching something on SPIKE last night and I was just getting SO angry. Okay. Go for all the crazy...
  20. hotmesssituation reblogged this from sky-forgedsteel
  21. weboughtazoo reblogged this from ravynlarue15 and added:
    dr. pepper sucks asshole anyways
  22. ravynlarue15 reblogged this from nostrokesjuststrudels
  23. idealisticsun reblogged this from thedailywhat and added:
    …really? “Women...joke.” Fuck off, Dr. Pepper. I always knew there was
  24. matthewdgold reblogged this from neverleftescotia and added:
    now I just want to try it.
  25. zeafrokid reblogged this from thedailywhat
  26. calcinator reblogged this from therobotmonster
  27. jessicafimbel reblogged this from onliskyn and added:
    I couldn’t believe it when I saw this commercial. I replayed it like four times because I thought they were kidding....
  28. onliskyn reblogged this from pampampam and added:
    this is sexist to women in obvious ways, and sexist to men by using such extreme marketing to sell a diet drink to guys,...
  29. mrsquaresville reblogged this from pampampam and added:
    Saw this for the first time like fifteen minutes ago. Appalling.
  30. pampampam reblogged this from so-be-free and added:
    i wanted to throw someone over a cliff when i saw this commercial. like, seriously?
  31. jacquisaysno reblogged this from lesmisloony and added:
    I thought this was photoshopped at first. What the actual fuck?
  32. tashargh reblogged this from sailorbaby
  33. sailorbaby reblogged this from riotsnotdiets and added:
    TREBLICOCK! THE DAINTIEST PENIS OF THEM ALL!
  34. johneshamarie reblogged this from sweetcharade518 and added:
    So people are really mad? It’s reverse marketing at its best. Tell women that it is 10 calories and they can’t have it,...
  35. elainaann reblogged this from rosa--sparks
  36. southofkevin reblogged this from sweetcharade518 and added:
    Or blacks, or Jews.
  37. nettles-pompeo reblogged this from beautifulhealthylife
  38. beautifulhealthylife reblogged this from sweetcharade518
  39. cknaupp reblogged this from pigeontoesarah
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